Confused about App Marketing?<\/h2>\n\t\t\t\t\t\t\t
We got it Covered...<\/p>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t
1. Google<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/Google-logo-940x529.png\")
<\/a><\/figure><\/div>\n\n\nOptimising the reach and volume of Google, the world\u2019s most visited website and widely used search engine is the<\/em> cornerstone of App Marketing.
Google offers a wide variety of tools for App Marketers<\/a> that are extremely effective in delivering results across the board, with the capacity to optimise App Marketing Strategies and campaign objectives.<\/p>\n\n\n\n6 Ways to use Google for App Marketing:<\/strong><\/h3>\n\n\n\n\n- Google AdSense<\/a><\/li>\n\n\n\n
- Google Search Ads<\/a><\/li>\n\n\n\n
- Google Display Ads<\/a><\/li>\n\n\n\n
- Google Video Ads<\/a><\/li>\n\n\n\n
- Google Shopping Ads<\/a><\/li>\n\n\n\n
- Local Service Ads<\/a><\/li>\n<\/ul>\n\n\n\n
App Marketers can manage and monitor their Google marketing efforts via the Google Ad Manager<\/a> and evaluate performance using Google Analytics<\/a> and the Google Marketing Platform<\/a>.<\/p>\n\n\n\n2. YouTube<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/YouTube_Logo_2017.svg_-940x210.png\")
<\/a><\/figure><\/div>\n\n\nYouTube if Google for video content. A Lot like Google, YouTube serves like a search engine for video content. <\/p>\n\n\n\n
It all starts with a promotional video for your Mobile App and YouTube, with its massive global audience is the best platform to get information about your App out there in the form of video content. One obvious video you can start off with is an App Promo video.<\/p>\n\n\n\n
YouTube is the world\u2019s second most visited website and most used social media platform.<\/p>\n\n\n\n
\nIn 2023, there were approximately 2.68 billion<\/a> YouTube users worldwide, up from 1.86 billion in 2022<\/em>.<\/p>\n<\/blockquote>\n\n\n\n\u2018YouTubers\u2019 can create, manage and grow their YouTube videos and channels using onboard tools such as YouTube Studio<\/a> and YouTube Creators<\/a> as well. If you are thinking of App Marketing then YouTube Content is a must.<\/a><\/p>\n\n\n\n3. Facebook<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Logo_2019-940x940.png\")
<\/a><\/figure><\/div>\n\n\nThe World’s largest Social Media Platform, Facebook is one of the most powerful channels to transmit your brand content and its high user mobility make it a dream for App Marketers. <\/p>\n\n\n\n
With over 3 billion<\/a> monthly active users, Facebook is the world’s third most visited website and second most downloaded App. This makes it a core part of any modern App Marketing Strategy. <\/p>\n\n\n\n5 Ways to use Facebook for App Marketing:<\/strong><\/h3>\n\n\n\n\n- Facebook Business Page<\/a><\/li>\n\n\n\n
- Facebook Messenger<\/a><\/li>\n\n\n\n
- Facebook Marketplace<\/a><\/li>\n\n\n\n
- Facebook Business Manager <\/a><\/li>\n\n\n\n
- Facebook Ads Manager<\/a><\/li>\n<\/ul>\n\n\n\n
Power of Social Media for App Marketing<\/strong><\/h3>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/app-annie.jpg\")
<\/a>App Annie <\/em>State of Mobile<\/em><\/a> 2021 – Australia<\/em><\/figcaption><\/figure>\n\n\n\n4. Instagram<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/Instagram_logo_2016.svg_-1-940x940.png\")
<\/a><\/figure><\/div>\n\n\nSince 2010, Instagram has established itself as the leading visual marketing tool with 1 billion<\/a> monthly active users globally. Using features such as Insta Reels, Insta Stories and the Insta Feed, App Marketers can visually connect with existing and potential App Users, profitably.<\/p>\n\n\n\n5. App Stores<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/Playstore-and-App-Store-2.png\")
<\/a><\/figure><\/div>\n\n\nYou may have not thought about it, but marketing your Mobile App within App Stores can be pivotal to getting the word out there and making your App a success. App Store Optimisation is now a thing! And most major App Stores have numerous options<\/a> for paid advertising and in-store App Marketing<\/a>.<\/p>\n\n\n\n6. TikTok<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/2560px-TikTok_logo.svg_-1-940x275.png\")
<\/a><\/figure><\/div>\n\n\nWith over three billion downloads TikTok has 1.7 billion<\/a> monthly active users.<\/p>\n\n\n\nIf your target audience is among those classified as average T<\/a>i<\/a>kTok<\/a> Users, then it will be impossible for any App Marketer to ignore this video-sharing focused social networking service.<\/p>\n\n\n\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/i>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHave an App Idea?<\/h2>\n\t\t\t\t\t\t\t
Our award-winning team can turn your idea into a reality<\/p>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tBook FREE Consultation<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\n\n7. Twitter<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/twitter-bird-white-on-blue-1.png\")
<\/a><\/figure><\/div>\n\n\nThe popularity of Twitter as a marketing medium was reinforced recently as the platform revealed that between the period July 1, 2020 to June 30, 2021, there were 7.5 billion<\/a> Tweets about K-pop.
For App Marketers, Twitter offers a platform to connect with existing and potential App Users that fit their target market. App Marketers can work with Twitter<\/a> in order to amplify their brand message louder and clearer.<\/p>\n\n\n\n8. Linkedin<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/LI-Logo-940x229.png\")
<\/a><\/figure><\/div>\n\n\nFounded in 2003, today Linkedin boasts 750 million members spanning 55 million companies in over 200 countries<\/a>. Linkedin empowers App Marketers to engage and interact with professional networks. Linkedin is an App Marketing Tool that helps build knowledge, insights and opportunities.<\/p>\n\n\n\n9. Snapchat<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/Snapchat-Logo-2019-present-940x529.jpg\")
<\/a><\/figure><\/div>\n\n\nSnapchat is used by 293 million users daily and Snapchatters spend over 30<\/a> minutes on Snapchat every day.
App Marketers can use the Snapchat Ads Manager to monitor and evaluate the performance of their campaigns<\/a>. Snapchat\u2019s novel positioning make it ideal for broadcasting your content to Millenials and Gen-Z existing and potential App users.<\/p>\n\n\n\n10. Pinterest<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/144dpi_png-badgePMS2035c-1.png\")
<\/a><\/figure><\/div>\n\n\nWith 400<\/a> million users each month, Pinterest is a visual search engine that gives those seeking inspiration and ideas various \u2018pins\u2019 that can be explored and discovered with monetization or conversion along the way.
Pinterest is an underrated marketing channel but using the Pinterest Ads Manager<\/a> App Marketers can execute highly specific marketing campaigns.<\/p>\n\n\n\n11. Buffer<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\nOptimising the reach and volume of Google, the world\u2019s most visited website and widely used search engine is the<\/em> cornerstone of App Marketing. App Marketers can manage and monitor their Google marketing efforts via the Google Ad Manager<\/a> and evaluate performance using Google Analytics<\/a> and the Google Marketing Platform<\/a>.<\/p>\n\n\n\n YouTube if Google for video content. A Lot like Google, YouTube serves like a search engine for video content. <\/p>\n\n\n\n It all starts with a promotional video for your Mobile App and YouTube, with its massive global audience is the best platform to get information about your App out there in the form of video content. One obvious video you can start off with is an App Promo video.<\/p>\n\n\n\n YouTube is the world\u2019s second most visited website and most used social media platform.<\/p>\n\n\n\n In 2023, there were approximately 2.68 billion<\/a> YouTube users worldwide, up from 1.86 billion in 2022<\/em>.<\/p>\n<\/blockquote>\n\n\n\n \u2018YouTubers\u2019 can create, manage and grow their YouTube videos and channels using onboard tools such as YouTube Studio<\/a> and YouTube Creators<\/a> as well. If you are thinking of App Marketing then YouTube Content is a must.<\/a><\/p>\n\n\n\n The World’s largest Social Media Platform, Facebook is one of the most powerful channels to transmit your brand content and its high user mobility make it a dream for App Marketers. <\/p>\n\n\n\n With over 3 billion<\/a> monthly active users, Facebook is the world’s third most visited website and second most downloaded App. This makes it a core part of any modern App Marketing Strategy. <\/p>\n\n\n\n Since 2010, Instagram has established itself as the leading visual marketing tool with 1 billion<\/a> monthly active users globally. Using features such as Insta Reels, Insta Stories and the Insta Feed, App Marketers can visually connect with existing and potential App Users, profitably.<\/p>\n\n\n\n You may have not thought about it, but marketing your Mobile App within App Stores can be pivotal to getting the word out there and making your App a success. App Store Optimisation is now a thing! And most major App Stores have numerous options<\/a> for paid advertising and in-store App Marketing<\/a>.<\/p>\n\n\n\n With over three billion downloads TikTok has 1.7 billion<\/a> monthly active users.<\/p>\n\n\n\n If your target audience is among those classified as average T<\/a>i<\/a>kTok<\/a> Users, then it will be impossible for any App Marketer to ignore this video-sharing focused social networking service.<\/p>\n\n\n\n\t\t Our award-winning team can turn your idea into a reality<\/p>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t The popularity of Twitter as a marketing medium was reinforced recently as the platform revealed that between the period July 1, 2020 to June 30, 2021, there were 7.5 billion<\/a> Tweets about K-pop. Founded in 2003, today Linkedin boasts 750 million members spanning 55 million companies in over 200 countries<\/a>. Linkedin empowers App Marketers to engage and interact with professional networks. Linkedin is an App Marketing Tool that helps build knowledge, insights and opportunities.<\/p>\n\n\n\n Snapchat is used by 293 million users daily and Snapchatters spend over 30<\/a> minutes on Snapchat every day. With 400<\/a> million users each month, Pinterest is a visual search engine that gives those seeking inspiration and ideas various \u2018pins\u2019 that can be explored and discovered with monetization or conversion along the way.
Google offers a wide variety of tools for App Marketers<\/a> that are extremely effective in delivering results across the board, with the capacity to optimise App Marketing Strategies and campaign objectives.<\/p>\n\n\n\n6 Ways to use Google for App Marketing:<\/strong><\/h3>\n\n\n\n
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2. YouTube<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n\n
3. Facebook<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n5 Ways to use Facebook for App Marketing:<\/strong><\/h3>\n\n\n\n
\n
Power of Social Media for App Marketing<\/strong><\/h3>\n\n\n\n
<\/a>4. Instagram<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n5. App Stores<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n6. TikTok<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\nHave an App Idea?<\/h2>\n\t\t\t\t\t\t\t
7. Twitter<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n
For App Marketers, Twitter offers a platform to connect with existing and potential App Users that fit their target market. App Marketers can work with Twitter<\/a> in order to amplify their brand message louder and clearer.<\/p>\n\n\n\n8. Linkedin<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n9. Snapchat<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n
App Marketers can use the Snapchat Ads Manager to monitor and evaluate the performance of their campaigns<\/a>. Snapchat\u2019s novel positioning make it ideal for broadcasting your content to Millenials and Gen-Z existing and potential App users.<\/p>\n\n\n\n10. Pinterest<\/strong><\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n\n
Pinterest is an underrated marketing channel but using the Pinterest Ads Manager<\/a> App Marketers can execute highly specific marketing campaigns.<\/p>\n\n\n\n11. Buffer<\/strong><\/h2>\n\n\n
![\"\"](\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2021\/10\/buffer-logo@2x-940x237.png\"){kind=logo}
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