{"id":7361,"date":"2026-03-31T11:57:02","date_gmt":"2026-03-31T11:57:02","guid":{"rendered":"https:\/\/www.elegantmedia.com.au\/blog\/?p=7361"},"modified":"2026-04-07T07:06:36","modified_gmt":"2026-04-07T07:06:36","slug":"super-apps-for-small-business","status":"publish","type":"post","link":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/","title":{"rendered":"Super Apps for Small Business: The Future of Digital Growth, Efficiency and Customer Loyalty"},"content":{"rendered":"\n<p>Super Apps for Small Businesses: Australian small business owners are under constant pressure to do more with less: less time, fewer resources and tighter budgets. At the same time, customer expectations continue to rise. They want convenience, speed and seamless experiences &#8211; all in one place.<\/p>\n\n\n\n<p>That\u2019s where <strong>super apps<\/strong> come in.<\/p>\n\n\n<p><!--more--><\/p>\n\n\n<p><\/p>\n\n\n\n<p>Once the domain of tech giants, super apps are now becoming a powerful, accessible solution for small and medium-sized businesses (SMEs). For Australian businesses looking to stay competitive and future-ready, investing in a super app could be a game-changing move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a Super App?<\/strong><\/h2>\n\n\n\n<p>A <strong>super app<\/strong> is a single mobile platform that integrates multiple services and functionalities\u2014think of it as combining e-commerce, payments, messaging, bookings, customer support, and more into one unified experience.<\/p>\n\n\n\n<p>Instead of customers juggling multiple apps or platforms, with a super app &#8211;&nbsp; everything they need is right at their fingertips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Super Apps Make Sense for Small Businesses<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. All-in-One Convenience for Customers<\/strong> <strong>&#8211; Super Apps for Small Business:<\/strong><\/h3>\n\n\n\n<p>Customers today value simplicity. A super app makes their lives simple by offering everything in one place:<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Browse products or services<\/li>\n\n\n\n<li>Make secure payments<\/li>\n\n\n\n<li>Chat with support<\/li>\n\n\n\n<li>Book appointments<\/li>\n\n\n\n<li>Receive updates and notifications<\/li>\n<\/ul>\n\n\n\n<p>This streamlined experience keeps users engaged and reduces the chances of them switching to competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Stronger Customer Loyalty<\/strong> <\/h3>\n\n\n\n<p>When your business becomes part of a customer\u2019s daily routine through a single app, loyalty naturally increases.<\/p>\n\n\n\n<p>Super apps enable:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Personalised offers and recommendations<\/li>\n\n\n\n<li>Loyalty programs and rewards<\/li>\n\n\n\n<li>Direct communication channels<\/li>\n<\/ul>\n\n\n\n<p>The result? More repeat customers and higher lifetime value.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"513\" src=\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-940x513.jpg\" alt=\"\" class=\"wp-image-7390\" style=\"width:749px;height:auto\" srcset=\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-940x513.jpg 940w, https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-620x338.jpg 620w, https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-300x164.jpg 300w, https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-768x419.jpg 768w, https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-1536x838.jpg 1536w, https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-2048x1117.jpg 2048w, https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/04\/Super-Apps-917x500.jpg 917w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Cost Efficiency in the Long Run<\/strong> <\/h3>\n\n\n\n<p>Building and maintaining multiple standalone apps or systems can be costly and inefficient. A super app brings everything together in one scalable solution.<\/p>\n\n\n\n<p>Benefits include:<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Reduced development and maintenance costs<\/li>\n\n\n\n<li>Centralised updates and improvements<\/li>\n\n\n\n<li>Better resource allocation<\/li>\n<\/ul>\n\n\n\n<p>For small businesses, this means more value from every dollar invested in technology.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Data-Driven Decision Making<\/strong><\/h3>\n\n\n\n<p>A super app will also provide a single-glance overview of customer behaviour across multiple touchpoints.<\/p>\n\n\n\n<p>These insights help businesses to:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Understand purchasing patterns<\/li>\n\n\n\n<li>Identify high-value customers<\/li>\n\n\n\n<li>Optimise marketing strategies<\/li>\n\n\n\n<li>Improve product or service offerings<\/li>\n<\/ul>\n\n\n\n<p>This kind of insight is often out of reach for smaller businesses &#8211; but a super app can change that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. New Revenue Opportunities<\/strong> <\/h3>\n\n\n\n<p>For small businesses, super apps open the door to additional revenue streams by way of:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>In-app purchases<\/li>\n\n\n\n<li>Subscription services<\/li>\n\n\n\n<li>Cross-selling and upselling<\/li>\n\n\n\n<li>Partner integrations and marketplaces<\/li>\n<\/ul>\n\n\n\n<p>By expanding your digital ecosystem, your business can grow beyond its traditional model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Scalability for Future Growth<\/strong> <strong>&#8211; Super Apps for Small Business<\/strong><\/h3>\n\n\n\n<p>As your business grows, your super app can grow with you.<\/p>\n\n\n\n<p>A well-designed and thought out super app allows you to:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Add new features over time<\/li>\n\n\n\n<li>Integrate third-party services<\/li>\n\n\n\n<li>Expand into new markets<\/li>\n<\/ul>\n\n\n\n<p>This future-proof approach ensures your digital presence evolves alongside your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion&nbsp;<\/strong><\/h2>\n\n\n\n<p>Australia has a highly mobile-first population, with customers increasingly expecting digital-first experiences. Small businesses that embrace innovation now will be better positioned to compete and connect with customers.<\/p>\n\n\n\n<p>For small businesses in Australia, developing a super app is an opportunity to:<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Simplify operations<\/li>\n\n\n\n<li>Deepen customer relationships<\/li>\n\n\n\n<li>Unlock new growth avenues<\/li>\n<\/ul>\n\n\n\n<p><em>Ready to explore how a super app could transform your business? <a href=\"https:\/\/www.elegantmedia.com.au\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Free Consultation<\/a> with our Super App experts Today!&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><strong>Empowering Young Minds for the Future<\/strong><br><br>Elegant Media supports The Smith Family through monthly donations to the Learning for Life Programme. Through our monthly donations, we help to help children access quality education and lifelong learning opportunities that equip them with the skills and confidence they need to thrive in an ever-changing world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Apps for Small Businesses: Australian small business owners are under constant pressure to do more with less: less time, fewer resources and tighter budgets. At the same time, customer expectations continue to rise. They want convenience, speed and seamless experiences &#8211; all in one place. That\u2019s where super apps come in.<\/p>\n","protected":false},"author":11,"featured_media":7365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17,39],"tags":[7,59,235,524,705,12,276,131,31,41,702,703],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Apps for Small Business: The Future of Digital Growth<\/title>\n<meta name=\"description\" content=\"Discover how super apps are transforming small businesses by combining payments, loyalty, bookings and customer engagement, all in one place\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Apps for Small Business: The Future of Digital Growth\" \/>\n<meta property=\"og:description\" content=\"Discover how super apps are transforming small businesses by combining payments, loyalty, bookings and customer engagement, all in one place\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Elegant Media Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ElegantMedia\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T11:57:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T07:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business-940x529.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elegant Media Marketing Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emediaonline\" \/>\n<meta name=\"twitter:site\" content=\"@emediaonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elegant Media Marketing Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/\",\"url\":\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/\",\"name\":\"Super Apps for Small Business: The Future of Digital Growth\",\"isPartOf\":{\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business.png\",\"datePublished\":\"2026-03-31T11:57:02+00:00\",\"dateModified\":\"2026-04-07T07:06:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/#\/schema\/person\/51cea30502dddd4e8213e3516081c5da\"},\"description\":\"Discover how super apps are transforming small businesses by combining payments, loyalty, bookings and customer engagement, all in one place\",\"breadcrumb\":{\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#primaryimage\",\"url\":\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business.png\",\"contentUrl\":\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business.png\",\"width\":2240,\"height\":1260,\"caption\":\"Super Apps for Small Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.elegantmedia.com.au\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super Apps for Small Business: The Future of Digital Growth, Efficiency and Customer Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/#website\",\"url\":\"https:\/\/www.elegantmedia.com.au\/blog\/\",\"name\":\"Elegant Media Blog\",\"description\":\"Mobile Apps, Technology and Business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.elegantmedia.com.au\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/#\/schema\/person\/51cea30502dddd4e8213e3516081c5da\",\"name\":\"Elegant Media Marketing Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elegantmedia.com.au\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2025\/06\/letterMarkColour-1-1-100x100.png\",\"contentUrl\":\"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2025\/06\/letterMarkColour-1-1-100x100.png\",\"caption\":\"Elegant Media Marketing Team\"},\"description\":\"Established in 2010, Elegant Media is a Melbourne-based Apple, Microsoft and Google Accredited, software and mobile application solutions provider with both ISO 9001 and ISO 27001 certifications. What sets Elegant Media apart from its competitors are its agile development methodologies that are complemented by its comprehensive subject knowledge, skills and experience. These powerful synergies enable us to deliver flawless, high-performance digital solutions tailored to diverse client needs.\",\"url\":\"https:\/\/www.elegantmedia.com.au\/blog\/author\/hfernando\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Apps for Small Business: The Future of Digital Growth","description":"Discover how super apps are transforming small businesses by combining payments, loyalty, bookings and customer engagement, all in one place","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/","og_locale":"en_US","og_type":"article","og_title":"Super Apps for Small Business: The Future of Digital Growth","og_description":"Discover how super apps are transforming small businesses by combining payments, loyalty, bookings and customer engagement, all in one place","og_url":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/","og_site_name":"Elegant Media Blog","article_publisher":"http:\/\/www.facebook.com\/ElegantMedia","article_published_time":"2026-03-31T11:57:02+00:00","article_modified_time":"2026-04-07T07:06:36+00:00","og_image":[{"width":940,"height":529,"url":"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business-940x529.png","type":"image\/png"}],"author":"Elegant Media Marketing Team","twitter_card":"summary_large_image","twitter_creator":"@emediaonline","twitter_site":"@emediaonline","twitter_misc":{"Written by":"Elegant Media Marketing Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/","url":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/","name":"Super Apps for Small Business: The Future of Digital Growth","isPartOf":{"@id":"https:\/\/www.elegantmedia.com.au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#primaryimage"},"image":{"@id":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business.png","datePublished":"2026-03-31T11:57:02+00:00","dateModified":"2026-04-07T07:06:36+00:00","author":{"@id":"https:\/\/www.elegantmedia.com.au\/blog\/#\/schema\/person\/51cea30502dddd4e8213e3516081c5da"},"description":"Discover how super apps are transforming small businesses by combining payments, loyalty, bookings and customer engagement, all in one place","breadcrumb":{"@id":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#primaryimage","url":"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business.png","contentUrl":"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2026\/03\/Super-Apps-for-Small-Business.png","width":2240,"height":1260,"caption":"Super Apps for Small Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.elegantmedia.com.au\/blog\/super-apps-for-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.elegantmedia.com.au\/blog\/"},{"@type":"ListItem","position":2,"name":"Super Apps for Small Business: The Future of Digital Growth, Efficiency and Customer Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.elegantmedia.com.au\/blog\/#website","url":"https:\/\/www.elegantmedia.com.au\/blog\/","name":"Elegant Media Blog","description":"Mobile Apps, Technology and Business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.elegantmedia.com.au\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.elegantmedia.com.au\/blog\/#\/schema\/person\/51cea30502dddd4e8213e3516081c5da","name":"Elegant Media Marketing Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elegantmedia.com.au\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2025\/06\/letterMarkColour-1-1-100x100.png","contentUrl":"https:\/\/www.elegantmedia.com.au\/blog\/wp-content\/uploads\/2025\/06\/letterMarkColour-1-1-100x100.png","caption":"Elegant Media Marketing Team"},"description":"Established in 2010, Elegant Media is a Melbourne-based Apple, Microsoft and Google Accredited, software and mobile application solutions provider with both ISO 9001 and ISO 27001 certifications. What sets Elegant Media apart from its competitors are its agile development methodologies that are complemented by its comprehensive subject knowledge, skills and experience. These powerful synergies enable us to deliver flawless, high-performance digital solutions tailored to diverse client needs.","url":"https:\/\/www.elegantmedia.com.au\/blog\/author\/hfernando\/"}]}},"_links":{"self":[{"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/posts\/7361"}],"collection":[{"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/comments?post=7361"}],"version-history":[{"count":16,"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/posts\/7361\/revisions"}],"predecessor-version":[{"id":7392,"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/posts\/7361\/revisions\/7392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/media\/7365"}],"wp:attachment":[{"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/media?parent=7361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/categories?post=7361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elegantmedia.com.au\/blog\/wp-json\/wp\/v2\/tags?post=7361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}