In 2010, two friends and university students sat down with a simple idea: to create technology that could make life better for others. They didn’t have an office or funding. What they had was a shared vision, a $12 domain, and enough belief to get started.
That idea became Elegant Media.
Fifteen years later, we’re a global mobile app development company delivering complex digital solutions for enterprises, governments, and startups across Australia, New Zealand, and beyond — but our purpose remains unchanged: to build technology that helps people move forward.
Building Something That Lasts
Back then, we were creating static websites for local tradespeople in Melbourne. A mailout to electricians and plumbers marked our first marketing campaign. It wasn’t glamorous, but it worked. And it gave us something far more important than traction: proof.
“We started with a static website for tradesmen in 2010. Initially, we put in $1600 for a mail out campaign to electricians and plumbers in the south-eastern suburbs of Melbourne.”
Anushka
In 2011, we made the leap to app development. Smartphones were changing the world, and we saw an opportunity to shape the future through mobile. It was a risk — but the right one.
We poured everything back into the business. Every client mattered. Every launch taught us something new. We were learning, growing, and laying the foundation for what Elegant Media would become.
Evolution of the Elegant Media Website
A Decade (and Then Some) of Growth
By 2016, we became the first mobile app developer in Australia to receive ISO 9001 certification — a milestone that reinforced our commitment to quality, process, and accountability.
Then came the brands and the scale: Coca-Cola, McDonald’s, Beyond Blue, the Department of Defence. By 2020, we had expanded to New Zealand and the USA, with a growing development hub in Sri Lanka. That same year, Deloitte named us one of the fastest-growing tech companies in the Asia Pacific .
None of it happened overnight. But with every project, we got better. More focused. More confident in our ability to deliver apps that weren’t just technically excellent, but genuinely useful.
Evolving with the Industry
Today, we’re not just an app development company. In 2024, we launched Elegant AI, a specialised consultancy focused on AI-driven digital solutions. And in 2025, we secured ISO 27001 certification to strengthen our commitment to data privacy and information security.
We now operate across Australia, New Zealand, Sri Lanka, and the United States, with a team of over 125 specialists. Our partnerships span startups and global enterprises, and our work impacts millions of users around the world.
Recognised Excellence
Our commitment to innovation and excellence has been recognised with several prestigious awards:
- Asia Pacific Gold Stevie Award for Innovation in Business-to-Business Services, celebrating our Flexi Development Plan that empowers entrepreneurs to pursue app development with reduced financial risk .
- World Business Award for Process Improvement, acknowledging our initiatives that demonstrate excellence in business process improvement .
- Australian Business Award for Business Technology, highlighting our innovative solutions in the tech industry .
These accolades reflect our dedication to delivering cutting-edge solutions and our unwavering focus on client success.
The Power of People
Elegant Media is what it is because of our people. From interns to long-timers, from Sri Lanka to New Zealand, we’ve built a culture where passion, professionalism, and potential come together to create impact.
We believe in sharing what we’ve learned — through our internship programs, our CSR work with Our Village in Clayton, and our commitment to sustainable, inclusive business practices.
We’re a team that shows up. For each other. For our clients. For the communities we’re a part of.
What Comes Next
The last 15 years have shown us what’s possible when you commit to your purpose. The next 15 are about doubling down.
We’ll keep building apps and platforms that transform industries. We’ll keep innovating with AI and new technologies. And we’ll keep asking: how can we use tech to create something better — not just bigger?
Thank you to our team, our clients, and our partners for being part of the journey. We’re proud of what we’ve built. And even more excited about what’s next.
