The costs related to developing an App will depend on the platforms the App is launched (iOS or Android or on both platforms), the functionality or the features that are available on the App and the maintenance cost. Developing an App is similar to investing in a business. The capital investment will be high, however, with an accurate Marketing Strategy, the end result in terms of revenue will be limitless. Your idea of an App could be developed using the basic features initially so that the App could function efficiently and more features could be added once the user base grows and revenue increases. Social Media and Gaming Apps could be very expensive to develop but interestingly most of the popular Apps are in those Industries too. Let us take a look at few popular Apps and their cost of development.
Developing an App and marketing the App is similar to setting up a business and creating the need in the market for same. Time and effort must be put in order to reap successful and positive results. However, if you need to find investors to complete the project, there are a few things you must complete or need to have before you pitch the idea to potential investors. This article will highlight four (4) main points or things you need to have before you pitch the idea to investors.
If you are based in Australia and have come up with a brilliant idea to develop a Mobile Phone App, the first question that will cross your mind is, ‘How much will it cost to develop the App?’ In fact, this will be the first question which most people will encounter.
There are a lot of apps getting released these days. Aside from building a native app (which we’ll discuss later), there are other ways we can build apps using third-party bridging technologies. These are called Hybrid apps.
So which one is cheaper to build?
“Sometimes, things may not go your way, but the effort should be there every single night.” – Michael Jordan
Productivity is a key ingredient startup founders need to have both in their organization’s processes and employees. Productivity is measured in terms of the rate of output per unit of input. Let us look at 7 Productivity Hacks startup founders can utilize in order for their businesses to be successful.
2017 was a rapid-growth year in the tech space. With increased consumer and research spending, we expect this trend to continue throughout 2018 as well. Based on the growth and advancements in scientific research, the following are the main categories we believe that the largest business opportunities will arise.
1. Significant Improvements in Audio and Video-Based Artificial Intelligence
Audio and Video-based Artificial Intelligence (AI) has made significant improvements over the last two years. Google, Microsoft and IBM have now opened their AI platforms for public use, which makes AI projects much more affordable and accessible for tech-startups.
We’re also seeing increased spending in research by many large tech companies, which means this AI continue to grow. Google has even publicly stated they’re shifting their strategy from ‘mobile-first’ to ‘AI first’.
Augmented Reality (AR) is changing many businesses and industries around the world. AR is different to Virtual Reality (VR) or one would say AR is one step ahead of VR. AR gives the user the ability to interact with the technology that is created using computer-generated enhancements and an existing reality. This technology is developed into Apps which need to be used on mobile devices. Here are some great examples of AR in the Retail Industry.
VR is slightly different and is typically achieved by wearing a headset while playing a 3D game or watching a 3D movie and candidates who train to become pilots use this particular technology in flight simulators.
However, industries use AR to do amazing things such as holograms. Therefore, an Organization will be able to differentiate itself from its competition by using a feature such as AR in its business operations.
The amount of revenue one could earn from an App is unlimited. It is similar to managing a Company, with the correct strategy in place whether it be Operational or Marketing, the revenue is limitless.
Just think of the net worth of Apps such as WhatsApp (USD 9.7 billion), Facebook (USD 71.5 billion), Instagram (USD 1.48 billion) and Twitter (USD 10 billion). All the above-mentioned Apps, did not possess the net worth overnight. It involved strategic planning which differentiated from its competitors and positioned itself with a competitive edge to capture the market share. It is important that focus is given not only to planning but also to the execution of the plan and it is of utmost importance that reviews are done periodically in order to understand the current position and determine the way forward.
There are many Apps which are developed on a daily basis addressing the needs in the market but this article will highlight a few Apps which have made headlines by being valued over USD 10 million while having the strangest of ideas.
With billions of Apps now in the App Store, you need a solid growth strategy to bring more users to user your app. The AARRR strategy, which is also known as the Pirate Metrics, is a battle-tested plan that gives you actionable metrics to grow your user base exponentially. Though these measurement techniques have been around for a long time, it has been popularised by Dave McClure of 500Startups.
Though it is explained below as it relates to launch of an App, these metrics can be applied to any digital product with ongoing user activity. Continue reading “The App Growth Strategy of AARRR – App Marketing Guide”
There is a school of thought which states that Apps can be costly to develop. Yes, it could be costly but the interesting fact is that the Return on Investment (ROI) could be quite high too. And once the initial investment is covered using one or more revenue streams within an App which I will be highlighting in this article, the additional income would be all net profits.
Nowadays it is a common practice by most App owners to make their App available on either App Store or on Google Play free of charge so that the user-base for the App could be enhanced rather quickly. It is interesting to note that more than 25% of IOS App owners earn more than $5,000 per month and with the Android user-base increasing daily, more than 16% Android App owners too enjoy an earning over $5,000 per month.
So, if most of the leading Apps are available free of cost for users to download, how do the owners make money?
Apart from making the App available at a cost on App Store or on Google Play, mentioned below are few methods where Apps could generate revenue.