7 Step Guide on How to Pick a Kickass App Name

The world of mobile apps now has millions of apps. Choosing the right name for it can be a challenge just as much as the actual development. According to Statista, in the first quarter of 2018, the five most popular application stores had over 7 million apps, out of which Play Store and Apple App Store had almost 6 million combined, while Windows Store, Amazon Appstore and Blackberry World had a little over 1 million.

Getting the right name for your app doesn’t mean that you need to use the first name that comes off the top of your head and hope that the actual app is good enough so that people will love it and use it. Though the name is only one part of the overall brand around the app that you will be building, it pays to take a moment to pick the right name for your app.

I’ll give you few steps that you should take to get the name of your app just right. One thing is for sure: the name may not be perfect, it can be good or bad, so we are going to give you a few tips on how to make it useful.

Before you start coming up with a name for your app, you first need to think about what will influence your target audience to download your app. Since there are so many apps in the App Store, the only way you can stand-out is by creating a unique angle to position your app to your target audience.

  1. Describe the App in the Name

It is a good practice to give some indication to the user what the app does just by looking at the app’s name. This doesn’t mean that you need to describe the entire application in the title. The point of this is to use the strongest keyword in the actual title. Let’s say you are developing a transportation app. A transportation application that has a word such as “Transport”, “Move”, “Shift”  or “Go” word is a good name.

If the main words related to your service are already taken, then look for synonyms. Here are few websites what you can use to get synonyms for your apps main category.




Also keep in mind, having the primary keyword in your app or brand name would assist in getting higher rankings in organic searches for your app.


  1. Pick a Name That is Easy to Remember and can Become a Brand

It’s good to be creative, but don’t go too far so that the users have to think twice to understand what the app does. Use simple words that a 10-year-old child can understand, because people from different cultural and ethnic backgrounds would easily be able to understand the core message.

Giving your app a name that is easy to remember will score you a few points with the users. Having a name that is too long will not be easy to remember. For example, “MyFitness” is a short and self-explanatory name that rolls off your tongue and easy to remember, while “Fitness Tracker App” is too generic and would be hard to build a brand with it. It looks like something that you would search on Google. It is keyword friendly, you have multiple good keywords in the title, but it is still not a good name for the app.

  1. Use Prefixes and Suffixes

Though most of the top level generic names are already taken, you can always add prefixes and suffixes to come up with a unique name.

Prefixes and suffixes are something that has been used a lot in the past. Take Shopify for example, their idea of adding “ify” originated in 1997 with Actify. Since then more and more companies are using this trend.

Here are some examples of famous names that started with this method.


Here are some prefixes and suffixes you can combine to come up with your own unique name.


You can use these tools to check for more prefix and suffix ideas.





  1. Does it Pass the Radio Test?

When you don’t have many options left, you may be tempted to use miss-spelt words. A famous example given here is “Google”. The word Google was created because of a misspelling of the word “Googol”. Some common examples of misspelt App names are, “Tumblr”, “Etsy”, “Lyft” and “Reddit”.

A problem with these misspelt names is that they don’t pass “the radio test”. “The Radio Test” is the fact a new user should be able to spell your app’s name intuitively without having to hear the spelling. If you get an opportunity to broadcast your app’s name on the radio, will you also have to spell out the name for the user’s to understand it?

Having a misspelt word in your brand can lead to a lot of confused and frustrated users at the initial stages. Also keep in mind that most search engines now auto-correct mistyped words, which can send the users to other apps.

If you’re going to use a misspelt name as your brand, at least incorporate the name into your logo, so can train your users to the unique way the brand name is written. For example, see how brands such as ‘Google’ and ‘Lyft’ used word marks to emphasise the misspelt words in their logos.

  1. Compound Words

Because you’re almost always guaranteed the generic names are already taken, you can combine multiple words or parts of words to create a new and unique name.

Pick a couple of related words in your niche and combine both of them to create a new unique brand. When combining words, try to use the most straightforward words you can, so that it doesn’t completely lose the meaning of words.

Few examples are:

Instant + Telegram = Instagram

Instant + Shopping Cart = Instacart

Air Mattress + Bed N Breakfast = Airbnb

Bits + Emoji = Bitmoji

Internet + Flicks (Motion Film) = Netflix

Think of two words that come to your mind when you think of your concept. Can you uniquely combine those two words to create a new word?

  1. Use Numbers

Adding numbers as prefixes or suffixes is another way of creating a unique name. If you’re going to use numbers, ensure that the numbers you choose have some meaning behind them so that it will add to the story of your app.

The use of numbers can be tricky based on your target audience. Generally, numbers such as 180, 360, 247, 365 tend to work well because they have a meaning associated with it. Other random numbers would need a strong story and a marketing campaign, so that users will not forget the meaning of the numbers.

Some examples:


If you’re going to use numbers in your brand, try to purchase the .com domain for the brand. Also, it’s worthwhile to consider buying or reserving alternative spellings of the name. It will help you to keep the domain squatters away.

  1. Check for Social Account Availability

When you’re going to create a new name, you need to have the best chance of being unique. One way to do this is to check if the unique handles are available in the popular social networks.

Use these tools to search the availability of the usernames.



  1. (Bonus Tip) You Can Change the Name

We’ve seen clients taking weeks and months to select a name. It’s good to be a perfectionist and do the due diligence. However, you must have a deadline to pick the name. If you’re taking over a week to choose your name, select the best one you’ve got and move forward.

When it comes to startups and building a new app or a brand, the speed of execution is the most important factor. You can always launch the product, listen to customers and if needed re-brand and re-launch the app. Here are famous examples of apps which have changed their names from their original concepts. Do you recognise any of these?

Started as UberCab, then became Uber.

Started as AirBed&Breakfast, then became Airbnb.

Started as Gymnee, then became DailyBurn.

Started as Facemash, which became TheFacebook, and ended as Facebook.

So don’t get caught up in perfecting the name. Give a deadline to yourself, and pick the best name you can. And then spend your energy and focus on improving your product and the marketing efforts to make your app a success.

23 Software Tools You Can Use to Get User Feedback on Your App

Needless to say, getting user feedback is important to create amazing mobile apps. Thankfully, there are various software tools available today that can be used for collecting user feedback and understanding their needs.

Let’s look at a comparison of a look at a range of tools which you can use for collecting user feedback on your app.

Let’s get started.

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The Rise of The Everything App – Apps that Do Everything

With the recent buzz about ASX listed companies building “everything apps”, we thought of giving some insight into how the emerging platform economy works. If you’re thinking of building an app that does everything, you don’t need an ASX listed company, but you need a strong partner who understands technology and systems integration.

Do you want to be able to book a taxi using your social media accounts? Or else what about navigating yourself inside a shopping mall you are not familiar while using a retail app? Or what about being able to book your air tickets while using the Airbnb app?

This is what everyone is searching for in an age of multitasking and tight deadlines and schedules. Users have less spare time to switch between several apps to find the information they need. Have you ever imaged how easy life would be if multiple apps can communicate with each-other seamlessly?

This post will discuss the importance of having such a platform and the methods you could use to develop one.

Let us look at probably the best example: WeChat. WeChat is one of the most popular App in Asia, specifically in China. There are five (5) main features on WeChat which if taken separately, could be equal to five separate Apps altogether.

  • The ‘WeChat Shake’ feature is similar to a social media or dating site where you could chat with a random person who also is looking for someone to chat.
  • ‘Moment’ is another feature where you capture and post images of certain important events in your life. It is a mix of Facebook, Twitter and Instagram.
  • Thirdly, there is the ‘WeChat Payments’ feature which allows its users to pay bills, transfer money etc.
  • ‘Gaming’ is another major feature which is available for its users. It consists of 2D and 3D experiences.
  • Finally, the ‘Go Dutch’ feature enables its users to calculate the math in case the restaurant bill needs to be split among several people. There is no need to use the old calculator or do it manually, WeChat will do it for you.

The above example was used to highlight the fact that it is definitely possible to integrate a variety of services into one single platform. Let us look at some hypothetical scenarios.

Imagine you have developed an App where you could search for a variety of retail shops so that you could select the shop which is closest to you and offers the best price for the shirt, dress or shoes you want to purchase. However, imagine how much more value you could offer through your platform if you could integrate the below services and functions:

  • Add Friends, Post Photos and Comments – These features are similar to what is found on Facebook or Twitter but it will be limited to a smaller group of people which is a good thing since Facebook and Twitter are open to larger audiences. You would only want your closest family and friends in this group and by you posting a photo of the shirt, dress or shoes you are planning on purchasing, you could get their recommendation. You could even go to the relevant shop, fit it on and then post an image to obtain your closest friends’ feedback and comments prior to making a decision.
  • GPS Navigation – If you travel to an unknown Suburb or State and want to do some shopping, how would you navigate yourself (outdoors and indoors: within a shopping center)? However, if you have GPS navigation in-built or integrated with Google, it will make your life easier. You do not have to use another app to navigate yourself to the relevant shop. You could select the shop you want to visit and use the directions it provides as well.
  • Book a Taxi or Order Food – The existing platform could be integrated with Taxi companies so that you could easily book yourselves a taxi to get to the relevant shop which takes away the hassle of browsing through many websites to find a contact number of a Taxi company. Further, if you want to get some take away food on your way home, you could order it from the restaurants that are registered within the App.

There can be many more features that could be added or integrated into a simple platform thus, paving the way for a great concept. Initially, Facebook only had limited features such as uploading photos, uploading videos, ability to comment etc but over a period of time, they added features such as messenger which is now mainly used to send private messages. They also added in the ‘calling’ feature where users could call each other. Another important feature included was the ‘payment’ feature where users could transfer money within the platform itself.

The next most important question is, ‘How can we integrate and develop all these features at once and what will be the cost involved?’

For the above question, the answer depends on your time, budget and the available skills of your team.

Yes, it is possible to develop any feature in an App and integrate the services to one particular platform such as ‘WeChat’. Unless they’re an ASX listed company, or have a lot of venture funding to back them, we often consult to develop one feature at a time.

The agile methods which we use to develop our Apps enable us as the developer to add any new feature enhancements that are needed for the App. Therefore, we could initially launch the App to the market with the basic features as the first version and then any new feature could be added later on. This involves integrating with third party service providers as well. For example, if you require your app to be integrated with the API of a taxi company so that users are able to enjoy the services of the Taxi company alongside those offered by your app, we could help facilitate this.

Still thinking of building your own “everything app”, that integrates with many fast-growing services like Uber and Airbnb? Contact us for a free strategy consultation to see how we can position your idea for success.

App Development Costs Revealed – See How Much Popular Apps Cost to Build

The costs related to developing an App will depend on the platforms the App is launched (iOS or Android or on both platforms), the functionality or the features that are available on the App and the maintenance cost. Developing an App is similar to investing in a business. The capital investment will be high, however, with an accurate Marketing Strategy, the end result in terms of revenue will be limitless. Your idea of an App could be developed using the basic features initially so that the App could function efficiently and more features could be added once the user base grows and revenue increases. Social Media and Gaming Apps could be very expensive to develop but interestingly most of the popular Apps are in those Industries too. Let us take a look at few popular Apps and their cost of development.

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4 Things You Need to Have Before You Pitch to Investors

Developing an App and marketing the App is similar to setting up a business and creating the need in the market for same. Time and effort must be put in order to reap successful and positive results. However, if you need to find investors to complete the project, there are a few things you must complete or need to have before you pitch the idea to potential investors. This article will highlight four (4) main points or things you need to have before you pitch the idea to investors.

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7 Essential Productivity Hacks for Startup Founders

“Sometimes, things may not go your way, but the effort should be there every single night.” – Michael Jordan

Productivity is a key ingredient startup founders need to have both in their organization’s processes and employees. Productivity is measured in terms of the rate of output per unit of input. Let us look at 7 Productivity Hacks startup founders can utilize in order for their businesses to be successful.

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Mobile App Trends in 2018 – 5 Upcoming Trends for Entrepreneurs

2017 was a rapid-growth year in the tech space. With increased consumer and research spending, we expect this trend to continue throughout 2018 as well. Based on the growth and advancements in scientific research, the following are the main categories we believe that the largest business opportunities will arise.

1. Significant Improvements in Audio and Video-Based Artificial Intelligence



Audio and Video-based Artificial Intelligence (AI) has made significant improvements over the last two years. Google, Microsoft and IBM have now opened their AI platforms for public use, which makes AI projects much more affordable and accessible for tech-startups.

We’re also seeing increased spending in research by many large tech companies, which means this AI continue to grow. Google has even publicly stated they’re shifting their strategy from ‘mobile-first’ to ‘AI first’.

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5 Ways Businesses Could Use Augmented Reality

Augmented Reality (AR) is changing many businesses and industries around the world. AR is different to Virtual Reality (VR) or one would say AR is one step ahead of VR. AR gives the user the ability to interact with the technology that is created using computer-generated enhancements and an existing reality. This technology is developed into Apps which need to be used on mobile devices. Here are some great examples of AR in the Retail Industry.

VR is slightly different and is typically achieved by wearing a headset while playing a 3D game or watching a 3D movie and candidates who train to become pilots use this particular technology in flight simulators.

However, industries use AR to do amazing things such as holograms. Therefore, an Organization will be able to differentiate itself from its competition by using a feature such as AR in its business operations.

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