Top 12 Venture Capital Firms in Australia

Venture Capital (VC) firms are the lifeblood of start-ups and early business firms. These firms basically raise capital and provide start-up funding.

In this article, we will have a closer look at the top 12 Australian venture capital firms.

  1. Telstra Ventures

Telstra Ventures, a strategic venture capital firm, is very active in start-up funding. The firm majorly focuses on technology start-ups with high growth potential. It has invested in forty-one start-ups since its facilitation in 2011.

Telstra Ventures has nearly 250M dollar funds under management. The investments are backed up by Harbour Vest which is one of the largest global private equity firm and Telstra, a leading technology company.

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Shark Tank App Success Stories: 15 App Ideas that Got Funded by Shark Tank Investors

In the world of start-ups and mobile applications, Shark Tank has been a bright and positive spot for the potential entrepreneurs. Here are some of the most famous Shark Tank apps and Shark Tank success stories to keep you inspired!

How often do we enjoy the selfies clicked on our smartphones? But don’t we all wish to store our pictures in conventional albums?

With the help of Groovebook, people could click pictures on their smartphones and upload them on the app to be printed into an album and delivered at their doorstep. The founders, Julie and Brian Whiteman, got quite the deal with this app idea on Shark Tank. Continue reading “Shark Tank App Success Stories: 15 App Ideas that Got Funded by Shark Tank Investors”

Top 12 Government Grants for Australian Startups

For anyone who has ever worked on a startup business knows the value of getting appropriate funding. This is possibly one of the hardest tasks in this process.

But all thanks to the Australian government, the startups in the land down under are well-funded by a number of Australian government grants. This starts right from the idea development and research aspects to the ideal development and marketing.

  1. Research and Development Tax Initiative

This grant, as the name suggests, caters to the research end of the startup. This can provide you tax relief for up to 45%. The main aim of this grant is to promote the thinking and innovative mind into coming up with well-researched startup ideas. Continue reading “Top 12 Government Grants for Australian Startups”

GDPR Australia – How Does GDPR Affect Australian Apps, Software and Services?

The scope of the (General Data Protection Regulation) GDPR is broad and Australian businesses can be caught by surprise. Here’s what it means for the Australian businesses how you can prepare for it.

The General Data Protection Regulation (GDPR) is a regulation introduced in the European Union (EU) and has become enforceable since 25 May 2018. GDPR mainly addresses how companies should capture, process and store user information, and gives more rights to users to safeguard the use of their personal data. Though this is an EU law, it does have a global impact.

This new law is a replacement for a set of guidelines previously set in 1995. That was the Data Protection Directive. Unlike the previous directive, which was a set of guidelines, which companies may or may not follow – the new regulation is a law, which companies must follow. Failure to abide by the new law can enforce significant fines for the companies.

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Benefits of Having a Conference Mobile App

Many conferences are organised and held throughout a given year. These can range from small-scale local business leaders’ events, large-scale industry-specific exhibitions to global conferences that witnesses a gathering of a large number of delegates from many parts of the world.

The Australian Communications and Media Authority (ACMA) recently concluded a global conference. Held in Perth, Australia it was a large scale global event that registered attendees from numerous parts of the world. We at Elegant Media had the privilege to take part in this event as the app developer for the official Conference Mobile App.

Here are some of the benefits and features that you can implement in your own Conference App:

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50 Free App Ideas that Work in 2018 – Pick One and Execute

If you have been thinking of having your own mobile app, but don’t have a good idea, this article is for you.

Here we will have a closer look at some really fresh and amazing mobile app ideas you can execute straight away. Instead of trying to create something completely new, you can take an existing idea, and put your own spin on it to make it unique.

Let’s get started.

Shopping App Ideas

isolated woman hands holding touch phone and make online shopping
  1. Scan and shop: One of the most exciting app ideas for 2018. As a user, you could take a picture of any product you find and scan it online to find the best match.
  2. Famous in U.S.: Most latest fashion trends start in the USA. Create a service that shops and delivers new outfits to Australia (or your country) with overnight shipping.
  3. Latest brand information: An app that will provide regular and fresh information regarding the deals/offers regarding the brand of the user’s choice.
  4. Consumer guide: Such an app would provide unbiased guidance on which brands are best for a certain product.

Fashion and Beauty App Ideas

  1. Personal fashion adviser: An app which helps the user pick the right pair of shoes that goes with a particular outfit.
  2. Tattoo preview: How cool would it be if you could figure out how a tattoo would look on your hand before you even visit the parlour
  3. Beauty assistant: There are many beauty and makeup tutorials on YouTube. Make it easy to use by taking your photo, and suggesting related makeup tutorials. Also, suggest top-brand products to purchase from the app to increase revenue.
  4. Hair colouring assistance: Colouring your hair is always confusing, but this app would help you in analysing colour with the help of Artificial Intelligence (AI).

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7 Step Guide on How to Pick a Kickass App Name

The world of mobile apps now has millions of apps. Choosing the right name for it can be a challenge just as much as the actual development. According to Statista, in the first quarter of 2018, the five most popular application stores had over 7 million apps, out of which Play Store and Apple App Store had almost 6 million combined, while Windows Store, Amazon Appstore and Blackberry World had a little over 1 million.

Getting the right name for your app doesn’t mean that you need to use the first name that comes off the top of your head and hope that the actual app is good enough so that people will love it and use it. Though the name is only one part of the overall brand around the app that you will be building, it pays to take a moment to pick the right name for your app.

I’ll give you few steps that you should take to get the name of your app just right. One thing is for sure: the name may not be perfect, it can be good or bad, so we are going to give you a few tips on how to make it useful.

Before you start coming up with a name for your app, you first need to think about what will influence your target audience to download your app. Since there are so many apps in the App Store, the only way you can stand-out is by creating a unique angle to position your app to your target audience.

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23 Software Tools You Can Use to Get User Feedback on Your App

Needless to say, getting user feedback is important to create amazing mobile apps. Thankfully, there are various software tools available today that can be used for collecting user feedback and understanding their needs.

Let’s look at a comparison of a look at a range of tools which you can use for collecting user feedback on your app.

Let’s get started.

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The Rise of The Everything App – Apps that Do Everything

With the recent buzz about ASX listed companies building “everything apps”, we thought of giving some insight into how the emerging platform economy works. If you’re thinking of building an app that does everything, you don’t need an ASX listed company, but you need a strong partner who understands technology and systems integration.

Do you want to be able to book a taxi using your social media accounts? Or else what about navigating yourself inside a shopping mall you are not familiar while using a retail app? Or what about being able to book your air tickets while using the Airbnb app?

This is what everyone is searching for in an age of multitasking and tight deadlines and schedules. Users have less spare time to switch between several apps to find the information they need. Have you ever imaged how easy life would be if multiple apps can communicate with each-other seamlessly?

This post will discuss the importance of having such a platform and the methods you could use to develop one.

Let us look at probably the best example: WeChat. WeChat is one of the most popular App in Asia, specifically in China. There are five (5) main features on WeChat which if taken separately, could be equal to five separate Apps altogether.

  • The ‘WeChat Shake’ feature is similar to a social media or dating site where you could chat with a random person who also is looking for someone to chat.
  • ‘Moment’ is another feature where you capture and post images of certain important events in your life. It is a mix of Facebook, Twitter and Instagram.
  • Thirdly, there is the ‘WeChat Payments’ feature which allows its users to pay bills, transfer money etc.
  • ‘Gaming’ is another major feature which is available for its users. It consists of 2D and 3D experiences.
  • Finally, the ‘Go Dutch’ feature enables its users to calculate the math in case the restaurant bill needs to be split among several people. There is no need to use the old calculator or do it manually, WeChat will do it for you.

The above example was used to highlight the fact that it is definitely possible to integrate a variety of services into one single platform. Let us look at some hypothetical scenarios.

Imagine you have developed an App where you could search for a variety of retail shops so that you could select the shop which is closest to you and offers the best price for the shirt, dress or shoes you want to purchase. However, imagine how much more value you could offer through your platform if you could integrate the below services and functions:

  • Add Friends, Post Photos and Comments – These features are similar to what is found on Facebook or Twitter but it will be limited to a smaller group of people which is a good thing since Facebook and Twitter are open to larger audiences. You would only want your closest family and friends in this group and by you posting a photo of the shirt, dress or shoes you are planning on purchasing, you could get their recommendation. You could even go to the relevant shop, fit it on and then post an image to obtain your closest friends’ feedback and comments prior to making a decision.
  • GPS Navigation – If you travel to an unknown Suburb or State and want to do some shopping, how would you navigate yourself (outdoors and indoors: within a shopping center)? However, if you have GPS navigation in-built or integrated with Google, it will make your life easier. You do not have to use another app to navigate yourself to the relevant shop. You could select the shop you want to visit and use the directions it provides as well.
  • Book a Taxi or Order Food – The existing platform could be integrated with Taxi companies so that you could easily book yourselves a taxi to get to the relevant shop which takes away the hassle of browsing through many websites to find a contact number of a Taxi company. Further, if you want to get some take away food on your way home, you could order it from the restaurants that are registered within the App.

There can be many more features that could be added or integrated into a simple platform thus, paving the way for a great concept. Initially, Facebook only had limited features such as uploading photos, uploading videos, ability to comment etc but over a period of time, they added features such as messenger which is now mainly used to send private messages. They also added in the ‘calling’ feature where users could call each other. Another important feature included was the ‘payment’ feature where users could transfer money within the platform itself.

The next most important question is, ‘How can we integrate and develop all these features at once and what will be the cost involved?’

For the above question, the answer depends on your time, budget and the available skills of your team.

Yes, it is possible to develop any feature in an App and integrate the services to one particular platform such as ‘WeChat’. Unless they’re an ASX listed company, or have a lot of venture funding to back them, we often consult to develop one feature at a time.

The agile methods which we use to develop our Apps enable us as the developer to add any new feature enhancements that are needed for the App. Therefore, we could initially launch the App to the market with the basic features as the first version and then any new feature could be added later on. This involves integrating with third party service providers as well. For example, if you require your app to be integrated with the API of a taxi company so that users are able to enjoy the services of the Taxi company alongside those offered by your app, we could help facilitate this.

Still thinking of building your own “everything app”, that integrates with many fast-growing services like Uber and Airbnb? Contact us for a free strategy consultation to see how we can position your idea for success.

App Development Costs Revealed – See How Much Popular Apps Cost to Build

The costs related to developing an App will depend on the platforms the App is launched (iOS or Android or on both platforms), the functionality or the features that are available on the App and the maintenance cost. Developing an App is similar to investing in a business. The capital investment will be high, however, with an accurate Marketing Strategy, the end result in terms of revenue will be limitless. Your idea of an App could be developed using the basic features initially so that the App could function efficiently and more features could be added once the user base grows and revenue increases. Social Media and Gaming Apps could be very expensive to develop but interestingly most of the popular Apps are in those Industries too. Let us take a look at few popular Apps and their cost of development.

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