How to Patent an Idea in Australia and How Much Does it Cost

How to patent an idea in Australia

If the thinker in you has ever wondered How to Patent an idea in Australia and how much Does it Cost? remember that in today’s fast-paced, innovation-driven technology arena, just as it is important to come up with and develop new and innovative ideas (i.e. a successful mobile App idea), it is also crucial to protect those developed ideas or concepts by patenting them under your name or your business name.

In this article, we break down everything you need to know about protecting your idea. Amongst other things, we explore: how to patent an idea, how to patent an idea in Australia and also how much does it cost to patent an idea for a Mobile App.

It should be noted that Mobile App Ideas can only be eligible for patents if they are demonstrably innovative, new and you will also need a working prototype to qualify. 

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9 Creative App Marketing Trailers You Must See

App marketing trailers

Having a great new App idea or getting an excellent app developer to build that app is a great start. But to have a successful App, you need to know a lot about mobile app marketing strategies in the real world.

Regardless of whether you already have an app to your name or whether you want to create one that could become the next killer app, understanding some effective App marketing strategies is essential. 

So, here are 9 Creative App Marketing Trailers you must see to get your creative juices flowing!

1. SWEAT – Fitness App marketing trailer

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8 Apps Surprisingly Valued Over $10 Million (Million dollar Apps)

Launching your App and taking it to great heights is similar to launching any other business: proper planning and execution can end up making you a lot of money. With the right App and the right execution, you can build your own million dollar Apps! There is a long list of Australian Apps that made millions in the last year alone. Many Australian Apps sold for millions as well.     

Just think of the net worth of Apps such as WhatsApp (USD 10 billion), Facebook (USD 857 billion), Instagram (USD 100 billion), Twitter (USD 53 billion) and Australian Apps like Afterpay (USD 29 Billion) and SWEAT (USD 100 million). All the above-mentioned Apps did not become million dollar Apps overnight. It involved strategic planning and execution, which differentiated them from competitors & gave them a competitive edge to capture market share. 

This article will highlight Apps that you will not expect to be valued at over $10 million, but are! 

1. iAuditor 

iAuditor million dollar App

Has raised $222 million in funding

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10 Richest Australian Tech Entrepreneurs: Australian Billionaires

Richest Australians

While a lot of industries have suffered during 2020, technology is one space that has flourished. This is evident from Australia’s Rich List which has been dominated by tech founders this year. We bring to you 10 of the richest Australians in 2021 who have made a name in the rich club through their tech companies. Most of them have managed to make it into the Australian Billionaires list as well.

1. Mike Cannon-Brookes (Australian Billionaire)

Image of Mike Cannon Brookes sitting on stairs


$16.93 Billion

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15 Best Augmented Reality Apps Revolutionising Education

Best Augmented Reality Apps

We saw the world transform in 2020 and one of these transformations was in the field of education where virtual learning became normalised. But EdTEch, or education technology, has been evolving and revolutionizing the way we learn for many years now and Augmented Reality Apps are playing a key role in this revolution.  

Augmented Reality App first became a sensation in 2016 with the AR App game PokemonGo. Since then AR Apps have come a long way and transformed the field of education by changing the way individuals interact with information. By modifying the nature of information into a visual, interactive and fun mode AR Apps have made learning more effortless and engaging than its traditional counterparts. It has proved beneficial for and popular among learners of all age groups and even professionals. So much so that the global smart education and learning market size is expected to reach USD 680.1 billion by 2027 with an anticipated growth rate of 17.9%. 

It won’t be an exaggeration to say that Augmented Reality Apps have revolutionised education and below we curate a list of the 15 Best Augmented Reality Apps that are helping revolutionise education.

1. Starshopper App

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17 Australian Female Entrepreneurs crushing it in 2021

Top female entrepreneurs Australia

Australian entrepreneurship was once almost exclusively reserved for men. Not anymore! Now, female entrepreneurs are not only competing but also beating men at their own game. 

We obviously still have a considerable way to go before women have an equally fair shot at being a successful Australian entrepreneur as men do. Consider this statistic: the total percentage of women entrepreneurs is still less than 35%. But more and more female entrepreneurs are starting businesses and revolutionising industries. 

While there are thousands of women who deserve to be celebrated for their achievements, in this article we highlight some famous female entrepreneurs (and some not so famous ones) who are absolutely crushing it in 2021. You can also check out our list of the 10 Richest Australian Tech Entrepreneurs or our list of the top 11 startup accelerators and startups incubators in Australia. So here is our list of the female Australian entrepreneurs who are leading the way and inspiring the next generation of women entrepreneurs around the world.  (The list is in no particular order)

1. Melanie Perkins (Canva)

Melanie Perkins the co-founder of Canva

Net Worth: $1.3 billion

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Top 11 Startup Accelerators and Startup Incubators in Australia [2021]

Top 12 Startup Accelerators and Startup Incubators in Australia

Australia is an incredible country brimming with start-ups and celebrating a great startup culture. It is only natural, then, for support systems around it to show up as well. A startup reaches out to a startup accelerator or a startup incubator in order to get a head start in the market. Young and innovative companies can find mentors in startup accelerators that help them gain years’ worth of knowledge with the help of their intense training programs. Before we get to our list of the top 12 startup accelerator and startup incubators, here is a quick rundown on the main benefits of such programs.

The many advantages to these short-term growth programs offered by startup accelerators and startup incubators include

  • Seed capital: Many startup accelerators offer some initial capital to help you wade through the first few years in exchange for equity. 
  • Rigorous training program: You get to learn the ‘hows’ and ‘whys’ of business from the experts themselves. Successful founders and investors impart their wisdom to help your business flourish.
  • Office/coworking space: Some startup accelerators also provide private offices or coworking spaces for you to plan your way forward.
  • Cohorts: This is a great opportunity for networking as you get to meet like-minded people and fellow innovators. You can also get connected to an alumni network. 
  • Pitch/Demo day: You get to pitch your startup idea to potential investors. 

Cities like Melbourne and Sydney are flourishing global startup hubs and draw founders and investors from all over the world. Here are the best startup accelerators and startup incubators in Australia that are dedicated to helping new startups succeed.

1. BlueChilli: Startup incubator Sydney 

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Top 12 Venture Capital Firms in Australia [2021]

Venture Capital (VC) firms are the lifeblood of start-ups in Australia. A VC firm basically raises capital and provides funding to start-ups and small businesses with long term growth potential. 

In the last decade, Australia has seen exponential growth in the number of startups being launched and quite a few of them have gone on to become world-renowned names. This new wave of Aussie startups and their success has been made possible by the millions of dollars being invested in them by venture capital firms. VC firms are different from Angel Investors or startup accelerators, you can also read our list of the top 12 Angel Investors in Australia and the top 11 Startup Accelerators in Australia.

In this article, we have a closer look at the top 12 Australian venture capital firms.

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Top 12 Angel Investors in Australia [2021]

Top 12 Angel Investors in Australia

Are you a budding entrepreneur with a great business idea? Does your startup idea need a boost of capital to get it off the ground? Angel Investors might just be the heavenly help you have been praying for.

An Angel investor (also known as a seed investor, a business angel, a private investor or an angel funder) is an individual who invests money in your startup, by providing you funding, usually in exchange for business equity. Angel Investors are different from Venture Capital firms and provide different benefits to Startup Accelerators or Startup Incubators. Not only will the right angel investors in Australia help you with funding your startup, but they can also add immense value in the form of expertise and professional network that they will bring with them.

With such backing, your startup idea – whether it’s in tech (an app idea?), or travel & hospitality, or education – or even SPACE! – is almost certain to get the wings it needs to fly.

We at Elegant Media are all about helping startups, which is why we have curated this list. For the sake of simplicity, we have divided the list into three categories:

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Progressive Web Apps (PWA) Vs Native App – Pros and cons!

Progressive Web App Vs Native Web App

It is forecasted that Australia’s eCommerce market will hit US$27.2 billion by the end of  2020. Mobile commerce heavily supplements this, one in four shoppers are now buying things on a mobile phone and 48% of people shop via mobile at least once a week. As more of us are buying products and services from our phones, it is essential to ensure a smooth user experience. This is where the difference between Progressive Web Apps (PWA) and Native Apps comes into play. 

Let’s say that Sam has an eye on a particular product that he can get from two websites. He logs in on both from his phone and notices a stark difference between the two. While one looks like a poorly adapted mobile version of the website, the other is a responsive and fresh mobile website that offers app-like interactions and allows you to work offline. There are no prizes for guessing which of the two the user prefers to make a purchase from. The latter is a well-developed progressive web app. A native App is a regular App that you have on your phone. 

In this article we cover: 

What is a PWA or Progressive Web App?

What makes a PWA so great?

Progressive Web App success stories

Cons of Progressive Web Apps

How do Native Apps Compare? (Pros and Cons)

Progressive Web App vs Native Web Apps a comparison

Advantages of using progressive web apps for your business

Advantages of using native apps for your business

The final word on the Native App vs Progressive Web App debate

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50 Untapped Mobile App Ideas for 2021 – Pick One and Execute

Even though App stores are flooded with different applications, Apps are only getting started. The correct execution of a good mobile App idea can easily make you a profitable App entrepreneur and possibly even a millionaire. 

The App markets, both Android and iOS, are blowing up; with new ideas and innovative apps making waves every day. The mobile app economy was worth $53 billion in 2012 and is tipped to be worth $6.3 trillion in 2021. There’s a lot of money to be made in investing in this market. 

All Great Apps start with that one great idea; and since we at Elegant Media live and breathe Apps, we have curated for you an exclusive list of 50 untapped mobile App ideas that are waiting to be made in 2021! 
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20 Best App Designs of the Future

20 Best app designs of the future

It was in June 2007 that the very first iPhone was released. Native apps were developed for the phone, and just over a year later, the App Store was launched. Till only 13 years ago most people on the planet did not even know what App design or even Apps are. Fast forward to 2021 and Apps have become the lifeblood of the way we humans consume information, communicate with each other and do pretty much everything else.

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10 Ways To Find Investors for Your App Idea in Australia

A cartoon of a man with light bulbs on top of him and bags of monet on his sides

A great App idea might not necessarily need funding from an investor. Depending on the idea, you might be able to fund it using your savings or pay for it using one of our Flexi payment plans. But many App ideas can end up requiring substantial amounts of investment and cash flow. If your App idea happens to be one of these, then the process of finding investors for your App idea in Australia can leave you confused and unmotivated. But don’t fret, we are here to help.

In this article, we list the most effective 10 ways in which you can find investors for your App idea in Australia.

1. Referrals might be your best bet at finding an investor

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10 Startup Growth Hacking Methods that Still Work in 2021

A rocket launching with ready to launch written

Getting off the mark with a startup initiative is one thing; accelerating the growth is an altogether different ball game. Brand success stories fundamentally revolve around three key virtues – patience, dedication, and instinct. Having the right insight on current and upcoming market trends is an important aspect of sustaining momentum. Being smart enough to implement effective growth hacking strategies can go a long way to bring the desired results.

If you are looking for effective ways to fast-track your budding business, then here are 10 growth-hacking techniques to drive success quickly in 2021.
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Mobile App Trends in 2021 – 5 Upcoming Trends for Entrepreneurs

2018 was a rapid-growth year in the tech space. With increased consumer and research spending, we expect this trend to continue throughout 2020 as well. Based on the growth and advancements in scientific research, the following are the main categories we believe that the largest business opportunities will arise.

1. Significant Improvements in Audio and Video-Based Artificial Intelligence

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7 Step Guide on How to Pick a Kickass App Name

How to Pick an App Name

The world of mobile apps now has millions of apps. Choosing the right name for it can be a challenge just as much as the actual development. According to Statista, the five most popular application stores had over 7 million apps, out of which Play Store and Apple App Store had almost 6 million combined, while Windows Store, Amazon Appstore and Blackberry World had a little over 1 million.

Getting the right name for your app doesn’t mean that you need to use the first name that comes off the top of your head and hope that the actual app is good enough so that people will love it and use it. Though the name is only one part of the overall brand around the app that you will be building, it pays to take a moment to pick the right name for your app.
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How to Build a Viral App?

How to build a viral app

Google Play and Apple’s App Store are currently hosting hundreds of thousands of apps on their platforms. However, there are only a handful of apps that can gain the attention of users.

One of the ways of getting those thousands of downloads is by building an app that has the possibility of going viral.

But what exactly is a viral app? How will you know when your app has gone viral? And what features should you include in the app to increase its chances of going viral? Read on to find out. Continue reading “How to Build a Viral App?”

Sell an App Development, Web Design or a Digital Agency?

If you’re thinking of selling your agency, we’re actively looking to acquire digital agencies. If you’re thinking of selling your digital agency, please get in touch with us.

We’ll have a confidential discussion, smooth, and a simple discussion on how we can make it work for both sides.

We’re looking to acquire Australian based companies in the following categories.

  • Mobile App Development Companies
  • Web Design Companies
  • SEO Agencies
  • Companies in similar categories

Whatever the reason is, maybe retirement, a career change, financial difficulties, or any other personal reasons we can discuss about having a smooth transition.

Sometimes running a digital agency might be hard, and you could be looking at available options such as downsizing, selling, liquidation or closing doors.

Every acquisition is different, so that’s why it’s best that we have a confidential discussion on the best possible outcome while retaining the maximum value of your company during the transition.

All discussions can be held off-site until a decision is reached, and we can sign NDAs for your peace of mind.

If you’re seriously considering selling your app development, web design, SEO, or digital agency, contact us to have a chat.