The Rise of The Everything App – Apps that Do Everything

With the recent buzz about ASX listed companies building “everything apps”, we thought of giving some insight into how the emerging platform economy works. If you’re thinking of building an app that does everything, you don’t need an ASX listed company, but you need a strong partner who understands technology and systems integration.

Do you want to be able to book a taxi using your social media accounts? Or else what about navigating yourself inside a shopping mall you are not familiar while using a retail app? Or what about being able to book your air tickets while using the Airbnb app?

This is what everyone is searching for in an age of multitasking and tight deadlines and schedules. Users have less spare time to switch between several apps to find the information they need. Have you ever imaged how easy life would be if multiple apps can communicate with each-other seamlessly?

This post will discuss the importance of having such a platform and the methods you could use to develop one.

Let us look at probably the best example: WeChat. WeChat is one of the most popular App in Asia, specifically in China. There are five (5) main features on WeChat which if taken separately, could be equal to five separate Apps altogether.

  • The ‘WeChat Shake’ feature is similar to a social media or dating site where you could chat with a random person who also is looking for someone to chat.
  • ‘Moment’ is another feature where you capture and post images of certain important events in your life. It is a mix of Facebook, Twitter and Instagram.
  • Thirdly, there is the ‘WeChat Payments’ feature which allows its users to pay bills, transfer money etc.
  • ‘Gaming’ is another major feature which is available for its users. It consists of 2D and 3D experiences.
  • Finally, the ‘Go Dutch’ feature enables its users to calculate the math in case the restaurant bill needs to be split among several people. There is no need to use the old calculator or do it manually, WeChat will do it for you.

The above example was used to highlight the fact that it is definitely possible to integrate a variety of services into one single platform. Let us look at some hypothetical scenarios.

Imagine you have developed an App where you could search for a variety of retail shops so that you could select the shop which is closest to you and offers the best price for the shirt, dress or shoes you want to purchase. However, imagine how much more value you could offer through your platform if you could integrate the below services and functions:

  • Add Friends, Post Photos and Comments – These features are similar to what is found on Facebook or Twitter but it will be limited to a smaller group of people which is a good thing since Facebook and Twitter are open to larger audiences. You would only want your closest family and friends in this group and by you posting a photo of the shirt, dress or shoes you are planning on purchasing, you could get their recommendation. You could even go to the relevant shop, fit it on and then post an image to obtain your closest friends’ feedback and comments prior to making a decision.
  • GPS Navigation – If you travel to an unknown Suburb or State and want to do some shopping, how would you navigate yourself (outdoors and indoors: within a shopping center)? However, if you have GPS navigation in-built or integrated with Google, it will make your life easier. You do not have to use another app to navigate yourself to the relevant shop. You could select the shop you want to visit and use the directions it provides as well.
  • Book a Taxi or Order Food – The existing platform could be integrated with Taxi companies so that you could easily book yourselves a taxi to get to the relevant shop which takes away the hassle of browsing through many websites to find a contact number of a Taxi company. Further, if you want to get some take away food on your way home, you could order it from the restaurants that are registered within the App.

There can be many more features that could be added or integrated into a simple platform thus, paving the way for a great concept. Initially, Facebook only had limited features such as uploading photos, uploading videos, ability to comment etc but over a period of time, they added features such as messenger which is now mainly used to send private messages. They also added in the ‘calling’ feature where users could call each other. Another important feature included was the ‘payment’ feature where users could transfer money within the platform itself.

The next most important question is, ‘How can we integrate and develop all these features at once and what will be the cost involved?’

For the above question, the answer depends on your time, budget and the available skills of your team.

Yes, it is possible to develop any feature in an App and integrate the services to one particular platform such as ‘WeChat’. Unless they’re an ASX listed company, or have a lot of venture funding to back them, we often consult to develop one feature at a time.

The agile methods which we use to develop our Apps enable us as the developer to add any new feature enhancements that are needed for the App. Therefore, we could initially launch the App to the market with the basic features as the first version and then any new feature could be added later on. This involves integrating with third party service providers as well. For example, if you require your app to be integrated with the API of a taxi company so that users are able to enjoy the services of the Taxi company alongside those offered by your app, we could help facilitate this.

Still thinking of building your own “everything app”, that integrates with many fast-growing services like Uber and Airbnb? Contact us for a free strategy consultation to see how we can position your idea for success.

App Development Costs Revealed – See How Much Popular Apps Cost to Build

The costs related to developing an App will depend on the platforms the App is launched (iOS or Android or on both platforms), the functionality or the features that are available on the App and the maintenance cost. Developing an App is similar to investing in a business. The capital investment will be high, however, with an accurate Marketing Strategy, the end result in terms of revenue will be limitless. Your idea of an App could be developed using the basic features initially so that the App could function efficiently and more features could be added once the user base grows and revenue increases. Social Media and Gaming Apps could be very expensive to develop but interestingly most of the popular Apps are in those Industries too. Let us take a look at few popular Apps and their cost of development.

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4 Things You Need to Have Before You Pitch to Investors

Developing an App and marketing the App is similar to setting up a business and creating the need in the market for same. Time and effort must be put in order to reap successful and positive results. However, if you need to find investors to complete the project, there are a few things you must complete or need to have before you pitch the idea to potential investors. This article will highlight four (4) main points or things you need to have before you pitch the idea to investors.

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7 Essential Productivity Hacks for Startup Founders

“Sometimes, things may not go your way, but the effort should be there every single night.” – Michael Jordan

Productivity is a key ingredient startup founders need to have both in their organization’s processes and employees. Productivity is measured in terms of the rate of output per unit of input. Let us look at 7 Productivity Hacks startup founders can utilize in order for their businesses to be successful.

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Mobile App Trends in 2018 – 5 Upcoming Trends for Entrepreneurs

2017 was a rapid-growth year in the tech space. With increased consumer and research spending, we expect this trend to continue throughout 2018 as well. Based on the growth and advancements in scientific research, the following are the main categories we believe that the largest business opportunities will arise.

1. Significant Improvements in Audio and Video-Based Artificial Intelligence

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Audio and Video-based Artificial Intelligence (AI) has made significant improvements over the last two years. Google, Microsoft and IBM have now opened their AI platforms for public use, which makes AI projects much more affordable and accessible for tech-startups.

We’re also seeing increased spending in research by many large tech companies, which means this AI continue to grow. Google has even publicly stated they’re shifting their strategy from ‘mobile-first’ to ‘AI first’.

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5 Ways Businesses Could Use Augmented Reality

Augmented Reality (AR) is changing many businesses and industries around the world. AR is different to Virtual Reality (VR) or one would say AR is one step ahead of VR. AR gives the user the ability to interact with the technology that is created using computer-generated enhancements and an existing reality. This technology is developed into Apps which need to be used on mobile devices. Here are some great examples of AR in the Retail Industry.

VR is slightly different and is typically achieved by wearing a headset while playing a 3D game or watching a 3D movie and candidates who train to become pilots use this particular technology in flight simulators.

However, industries use AR to do amazing things such as holograms. Therefore, an Organization will be able to differentiate itself from its competition by using a feature such as AR in its business operations.

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8 Apps Surprisingly Valued Over $10 Million

The amount of revenue one could earn from an App is unlimited. It is similar to managing a Company, with the correct strategy in place whether it be Operational or Marketing, the revenue is limitless.

Just think of the net worth of Apps such as WhatsApp (USD 9.7 billion), Facebook (USD 71.5 billion), Instagram (USD 1.48 billion) and Twitter (USD 10 billion). All the above-mentioned Apps, did not possess the net worth overnight. It involved strategic planning which differentiated from its competitors and positioned itself with a competitive edge to capture the market share. It is important that focus is given not only to planning but also to the execution of the plan and it is of utmost importance that reviews are done periodically in order to understand the current position and determine the way forward.

There are many Apps which are developed on a daily basis addressing the needs in the market but this article will highlight a few Apps which have made headlines by being valued over USD 10 million while having the strangest of ideas.

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The App Growth Strategy of AARRR – App Marketing Guide

With billions of Apps now in the App Store, you need a solid growth strategy to bring more users to user your app. The AARRR strategy, which is also known as the Pirate Metrics, is a battle-tested plan that gives you actionable metrics to grow your user base exponentially. Though these measurement techniques have been around for a long time, it has been popularised by Dave McClure of 500Startups.

Though it is explained below as it relates to launch of an App, these metrics can be applied to any digital product with ongoing user activity. Continue reading “The App Growth Strategy of AARRR – App Marketing Guide”