Mobile App Trends in 2018 – 5 Upcoming Trends for Entrepreneurs

2017 was a rapid-growth year in the tech space. With increased consumer and research spending, we expect this trend to continue throughout 2018 as well. Based on the growth and advancements in scientific research, the following are the main categories we believe that the largest business opportunities will arise.

1. Significant Improvements in Audio and Video-Based Artificial Intelligence

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Audio and Video-based Artificial Intelligence (AI) has made significant improvements over the last two years. Google, Microsoft and IBM have now opened their AI platforms for public use, which makes AI projects much more affordable and accessible for tech-startups.

We’re also seeing increased spending in research by many large tech companies, which means this AI continue to grow. Google has even publicly stated they’re shifting their strategy from ‘mobile-first’ to ‘AI first’.

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5 Ways Businesses Could Use Augmented Reality

Augmented Reality (AR) is changing many businesses and industries around the world. AR is different to Virtual Reality (VR) or one would say AR is one step ahead of VR. AR gives the user the ability to interact with the technology that is created using computer-generated enhancements and an existing reality. This technology is developed into Apps which need to be used on mobile devices. Here are some great examples of AR in the Retail Industry.

VR is slightly different and is typically achieved by wearing a headset while playing a 3D game or watching a 3D movie and candidates who train to become pilots use this particular technology in flight simulators.

However, industries use AR to do amazing things such as holograms. Therefore, an Organization will be able to differentiate itself from its competition by using a feature such as AR in its business operations.

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8 Apps Surprisingly Valued Over $10 Million

The amount of revenue one could earn from an App is unlimited. It is similar to managing a Company, with the correct strategy in place whether it be Operational or Marketing, the revenue is limitless.

Just think of the net worth of Apps such as WhatsApp (USD 9.7 billion), Facebook (USD 71.5 billion), Instagram (USD 1.48 billion) and Twitter (USD 10 billion). All the above-mentioned Apps, did not possess the net worth overnight. It involved strategic planning which differentiated from its competitors and positioned itself with a competitive edge to capture the market share. It is important that focus is given not only to planning but also to the execution of the plan and it is of utmost importance that reviews are done periodically in order to understand the current position and determine the way forward.

There are many Apps which are developed on a daily basis addressing the needs in the market but this article will highlight a few Apps which have made headlines by being valued over USD 10 million while having the strangest of ideas.

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Why You Should Hire An App Development Company

Why Should You Hire An App Development Company?
Image: William Hook (Flickr)
A company wanting to enhance its business operations might want to tap into the lucrative mobile app sector. However, a common concern among most firms is choosing the best option with regards to app development. App development is a complicated process comprising of several stages that require in-depth technical knowledge and sound planning of the several stages of development. This is a fact that not many people are aware of. A company can either choose to hire freelancers or an app
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