White Label Mobile App Development in Australia allows brands to create custom made Mobile Apps that carry their own branding and informs users that the App was designed, created, produced and published by the brand itself. 

This provides brands with the credibility to build essential trust amongst their end-users thereby paving the way for extended engagement and monetization.

In this article, we talk about the Pros & Cons of White Label Mobile App Development in Australia.

Why Develop a Mobile App?

The consumption of Mobile Apps is continuously growing and today having a website presence is no longer enough. 

A fully functioning Mobile App helps brands to increase brand awareness, drive user loyalty and retention and power continued success and profitability. 

Mobile Apps have evolved to become a direct channel to reach existing and potential consumers efficiently.

white label
The term White Label is closely associated with Vinyl Records that are pressed with different versions (labels) of the same song.

What are White Label Mobile Apps?

White Label Mobile Apps are Mobile Applications developed by Mobile App Developers and then utilised or resold by third parties with the fully personalised branding of the customer.

Many companies use white-label companies to provide specialist services without having to invest in creating the product themselves.

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2 Types of White Label Mobile Apps

  1. A Generic White Label Mobile App product that can be branded as required, however with minimal changing of existing features and specifications.

Here is an example:

  • If a medium-sized fashion chain wishes to launch its very own Mobile App they may approach an Experienced and Affordable App Developer to fully brand, customise and personalise an existing fashion-related Mobile App product that meets their basic requirements for a Mobile App. 
  • Such White Label Apps would be limited in terms of their features and functionality. 
  • The credit for designing, creating, producing and publishing this Mobile App will be retained by the medium-sized fashion chain.
  1. A Customised White Label Mobile App personalised and built around specifications provided by the customer with their target audience in mind.

Here is an example:

  • If a major fashion boutique wishes to launch its very own Mobile App then it may work with an Experienced and Affordable App Developer to deliver a White Label App that is built according to their exacting requirements and specifications with extensive customisation and personalisation. 
  • The credit for designing, creating, producing and publishing this Mobile App will be retained by the major fashion boutique.

Although we may commonly think of or refer to ‘White Label Apps’ as those that can be quickly customised and branded for mass deployment, for the purpose of this article, we will be considering White Label App Development for brands that wish to have a made-to-order Mobile App with their own required features, specifications and branding.

What is White Label Mobile App Development?

White Label Mobile App Development is the development of Custom Mobile Apps by Mobile App Developers that are destined to be used or re-sold by external third parties (brands) with their own branding, specifications and features. 

White Label Mobile App Development is centred around the development of Native Apps. therefore this would mean a separate development for each platform you wish to be featured on; most commonly Android and iOS.

One of the clear reasons to opt for White Label Mobile App Development is that you will not have to invest in the technology, infrastructure and specialist services required to develop a fully functioning Mobile App.

Pros of White Label Mobile App Development

Unlimited Customisation

When it comes to developing a Custom White Label Mobile App one of the key advantages is that customers can include all the features they want.

The White Label Mobile App Developer will build the Mobile App in line with the specifications of the customer.

This includes opportunities for the customer’s branding to be displayed right across the App, providing comprehensive personalisation.

Design Superiority

Unlike a pre-existing White Label Mobile App product, a Custom White Label Mobile App will be rich in its design, with a made to order user experience that drives interest, engagement and adoption.

Cost-Effective

When it comes to Custom White Label Mobile Apps, if you select an Experienced and Affordable White Label Mobile App Developer then you may encounter savings as the App Developer can use certain wireframe elements from previous App designs to save both time and money.

Customers also need not invest in any of the related specialist resources or tools required to develop a Mobile App

Safe & Secure

Custom White Label Mobile Apps are Native Apps built especially for each individual platform. This ensures the highest levels of data and user security as and when compared to Hybrid Mobile Apps. If users trust your App technology and security systems, the higher the chance of extended monetisation.

Listing on App Stores

If your Custom White Label Mobile App is built by an Experienced and Affordable White Label Mobile App Developer, then you are much more likely not to be rejected by major App Stores.

This is because professional White Label Mobile App Developers have done this before and know the exact requirements of major App Stores and platforms. 

Marketing Efficiency 

Experienced White Label Mobile App Developers are more likely to complete a White Label Mobile App Development Project in a faster manner, therefore, providing customers with the opportunity to advance their pre-launch App marketing efforts, saving valuable time.

Support and Maintenance

Having launched your White Label Mobile App it is important to keep updating and maintaining it, in order to continue to be successful. Your White Label Mobile App Developer will generally take care of this aspect for you as maintenance is always required. 

Some White Label Mobile App Developers also offer customised support solutions as well that provide specific types of customer services required for your White Label Mobile App. Most White Label Mobile App Developers will also provide training for the customer’s staff members on how to operate and troubleshoot their White Label Mobile App. 

Grow at Scale

If your White Label Mobile App proves popular, then your user base could increase rapidly and it is important that your White Label Mobile App is ready to serve this uptick in demand.

If you developed your White Label Mobile App with a trusted and reputed White Label Mobile App Developer then your White Label Mobile App is usually ready to accept a large surge of new users.

Cons of White Label Mobile App Development

Expensive

Developing a White Label Mobile App according to your specifications and requirements along with all the features you wish to include could prove to be costly and complex.

In this regard, when working with an Experienced and Affordable White Label Mobile App Developer you are guided along the process in order to make sure what you want can be delivered on time and within budget.

If you choose to appear in more than one App Store or platform then you would have to create a separate App for each and this can add to your development costs.

Risk of Replication

White Label Mobile App Developers will always insist on obtaining patents, copyrights and trademarks for your White Label Mobile App Idea and concept. This will protect and prevent others from copying you.

6 Questions to ask your White Label Mobile App Developer?

  1. What experience do you have?
  2. Can you build my app and make it work?
  3. What resources and infrastructure do yyou possess?
  4. Can you work to my budget and timeline?
  5. What training and support do you offer?
  6. What about maintenance and updates post-launch?

Future of White Label  Mobile App Development

All brands are looking for extended methods to not only retain existing users for longer but also getting them to spend more along the way and a fully functioning Mobile App is a powerful tool in this quest.

If you are creating a custom White Label Mobile App make sure to include all the latest technologies and trends in order to make the most of your investment.

Success Checklist

success list
  • Come up with a Unique White Label Mobile App Idea
  • Work with an Affordable and Experienced App Developer
  • Build an MVP if that helps get your Idea off the Ground
  • Develop and Launch your White Label Mobile App
  • Monetise and Grow

Conclusion

If you are considering White Label Mobile App Development in Australia then make sure your White Label Mobile App Developer delivers a fully-functional Mobile App that carries your own branding and serves as a valuable tool in expanding your business outlook complemented by extended success and profit.  

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