Making Money From Mobile Apps
Making Money From Mobile Apps

As smartphones and other mobile devices are becoming common, making money from apps seems like a simple task. There are numerous ways that can help you to earn money from a developed app. Here are some of the most popular ways to make money from iPhone and other Android apps.

Charge for the App

The simplest and most obvious way to make money from an app is to charge users for each download. A person can make a substantial income from a successful app. However, it may be time consuming to convince a user to buy a priced app over something that seems similar and is free.

 

Advertising

As with the real world, advertising is a popular way to earn money with an app. Even though mobile ad rates are usually lower than a traditional webpage, there is a great opportunity to generate income if the ad is attractive and reaches the target audience. There are many routes of advertising that may be placed in an app.

The most common app ad is called a banner. It is placed at the top or bottom of the screen while the app is in use. Another possibility is called an interstitial ad. This will fill the whole screen at some point during the app.

It is important to understand that the only way to make money from using ads in an app is to have happy users. The ads cannot annoy the audience. Happy users will equate to more pageviews. This will turn into a larger audience who will view the ads. This raises the likelihood of gaining ad revenue.

Locate a Sponsor

Instead of using ads in an app, it is possible to join with a sponsor. The best money can be earned by an app that finds an exclusive sponsor. This means that the business will display an intended message whenever the app is in use. In other words, the company logo will be shown alongside the app name at the top of the screen. For instance, a large coffee chain may sponsor a travel app.

Create an In-App Purchase (IAP)

A valuable way to earn money from an app is to include an in app purchase. This lets a user buy goods within the app. It is most popular in gaming apps. For instance, a person is only able to unlock a certain level or feature after purchasing a virtual item in the game.

Android and iPhone apps are a great way to earn some extra money. The above methods are a few of the most popular ways that can be used to gain spare income. Advertising is the most common way to make money. However, it must be done with the user in mind. It is also simple to charge per download as well. In the end, it is important to understand the wants and needs of users. It is also important to invest time promoting the app, so that as many people as possible will have the opportunity to view it.

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