Melbourne Market Authority

iOS | Android | Web App Development

A Digital Hub for Victoria’s Fresh Produce Market

The Melbourne Market Authority (MMA) oversees one of Australia’s largest wholesale fruit, vegetable, and cut flower markets, supporting thousands of growers, wholesalers, and retailers every day. To better serve this vibrant community, MMA partnered with Elegant Media to create a mobile app that puts information, services, and communication directly into the hands of traders.

Source: melbournemarket.com.au

The Melbourne Market Authority App is a centralised hub designed to keep the market moving. Traders and tenants can access the latest updates, manage permits and services,and stay connected with the Authority, all from their mobile device.

MMA App Features

Real-time alerts and announcements

Keeping users up to date on market changes and news.

Self-service tools

For permits, profiles, and account management.

Resources and guides

Tailored to the needs of fresh produce and flower traders.

Streamlined communication

Between the Authority and its diverse market community.

By digitising key processes, the app has modernised operations and improved engagement, helping the Melbourne Market Authority strengthen its role as the beating heart of Victoria’s fresh produce industry.

Source: melbournemarket.com.au

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