With billions of Apps now in the App Store, you need a solid growth strategy to bring more users to user your app. The AARRR strategy (App Marketing Guide), which is also known as the Pirate Metrics, is a battle-tested plan that gives you actionable metrics to grow your user base exponentially. Though these measurement techniques have been around for a long time, it has been popularised by Dave McClure of 500Startups.

Though it is explained below as it relates to launch of an App, these metrics can be applied to any digital product with ongoing user activity. Continue reading “The App Growth Strategy of AARRR – App Marketing Guide”