2018 was a rapid-growth year in the tech space. With increased consumer and research spending, we expect this trend to continue throughout 2020 as well. Based on the growth and advancements in scientific research, the following are the main categories we believe that the largest business opportunities will arise.
The scope of the (General Data Protection Regulation) GDPR is broad and Australian businesses can be caught by surprise. Here’s what it means for the Australian businesses how you can prepare for it.
The General Data Protection Regulation (GDPR) is a regulation introduced in the European Union (EU) and has become enforceable since 25 May 2018. GDPR mainly addresses how companies should capture, process and store user information, and gives more rights to users to safeguard the use of their personal data. Though this is an EU law, it does have a global impact.
This new law is a replacement for a set of guidelines previously set in 1995. That was the Data Protection Directive. Unlike the previous directive, which was a set of guidelines, which companies may or may not follow – the new regulation is a law, which companies must follow. Failure to abide by the new law can enforce significant fines for the companies.
With billions of Apps now in the App Store, you need a solid growth strategy to bring more users to user your app. The AARRR strategy, which is also known as the Pirate Metrics, is a battle-tested plan that gives you actionable metrics to grow your user base exponentially. Though these measurement techniques have been around for a long time, it has been popularised by Dave McClure of 500Startups.
Though it is explained below as it relates to launch of an App, these metrics can be applied to any digital product with ongoing user activity. Continue reading “The App Growth Strategy of AARRR – App Marketing Guide”