A few blog posts ago, we wrote How To Estimate ROI for Mobile Apps. However, this blog post will be different since we are dealing with business Apps, which are Apps designed to sell a product or service, and enterprise Apps, which are Apps designed to offer collaboration and increase productivity in organisations. We will focus on ROI for Business and Enterprise Apps.
We know that a mobile App is in effect an extension of your business. What this means is that with your audience being largely online, it is a matter of catering to this audience in the online sphere. We are talking of business and enterprise Apps, and the framework for measuring the ROI of these Apps will be different from other mobile Apps.
While there are many guides out there that will measure the success of Apps based on different criteria, we are focusing on a certain set of aspects here.Continue reading “How To Estimate ROI for Business and Enterprise Apps?”