MMA App Features
By digitising key processes, the app has modernised operations and improved engagement, helping the Melbourne Market Authority strengthen its role as the beating heart of Victoria’s fresh produce industry.
iOS & Android App and Website Development
The Melbourne Market Authority (MMA) oversees one of Australia’s largest wholesale fruit, vegetable, and cut flower markets, supporting thousands of growers, wholesalers, and retailers every day. To better serve this vibrant community, MMA partnered with Elegant Media to create a mobile app that puts information, services, and communication directly into the hands of traders.
By digitising key processes, the app has modernised operations and improved engagement, helping the Melbourne Market Authority strengthen its role as the beating heart of Victoria’s fresh produce industry.