Every day, Melbourne Market moves the fresh produce that feeds Victoria. As the state’s sole wholesale fruit, vegetable, and cut flower trading centre, this critical infrastructure supports thousands of businesses and facilitates billions of dollars in trade that sustains communities across the state.
The Market is Managed by the Melbourne Market Authority and it partnered with app developers Elegant Media to develop a comprehensive mobile application that transformed how traders, buyers, and visitors navigate and interact within one of Australia’s largest fresh produce hubs.
