A few blog posts ago, we wrote How To Estimate ROI for Mobile Apps. However, this blog post will be different since we are dealing with business Apps, which are Apps designed to sell a product or service, and enterprise Apps, which are Apps designed to offer collaboration and increase productivity in organisations. We will focus on ROI for Business and Enterprise Apps.
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When building mobile apps, developers often ignore an important first step: Determining whether it makes financial sense to build it in the first place. Measuring return on investment (ROI) of mobile apps can be difficult to do. ROI for mobile apps is certainly an important factor that needs to be assessed before moving ahead with investing in a mobile app.
There are plenty of long-form guides showcasing how to assess this ROI. However, we’ve kept it short and simple in this blog post.
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